Customer service is no longer just a cost center—it’s a core part of your business offering. Eighty percent of consumers now consider a company’s customer experience
(CX) to be as important as the products or services it sells.
What defines a high-quality experience? Zendesk’s “Customer Experience Trends Report 2020” found that customers continue to cite fast responses and resolutions as their top service priorities. They also increasingly crave a humanized experience. According to PwC, 82% of U.S. and 74% of non-U.S. consumers say they want to interact with humans more as technology improves, not less.
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